“Do what you love, and the money will follow.”
For many people, this expression is true, with one important modification. I think the word “eventually” needs to be added to the end of that sentence.
But what do you do if “eventually” feels like “forever”?
I want to tell you about a little-known and little-discussed way to address the issue of earning less than you’d like, especially when you feel like you’ve tried everything. The suggestion I have is not a get-rich-quick scheme, nor is it a panacea. But it’s super practical, and I have seen it work.
I’ll start with Jillian’s story (I’ve changed her name and a few of the details to protect her privacy).
Jillian said: “I really need help. I’ve been trying and trying to make money doing what I love. I really believed that I was offering something worthwhile by helping people manage the ups and downs of managing depression. I’m a therapist by training, but I don’t like sitting with one client after another. My real love is writing and teaching. I developed a website full of ideas to help people cope with this difficult challenge. I’ve taught a few teleclasses. I even wrote a few ebooks, based on my experience counseling people through the hardship of depression. I really care about being of service.
“I’ve invested at least four years working on this business. I’ve spent thousands of dollars on professional support (like a business coach, a web designer, a graphic designer, a virtual assistant, and so on) to make this a viable business, but I just have not been financially successful. I earn just enough money to scrape by. No extra money for vacations, for buying a cute piece of clothing, for having a little fun going to the movies with friends. This deprivation is starving me.
“It’s time for me to make a living ! I’ve been divorced for 9 years. My previous background was as a marketing exeutive and I was never cut out for it.
“I have two adult kids now, ages 19 and 24, and am committed to getting the youngest through college with no debt and also to raising my two dogs, who do help make me happy. I live pretty far from any family and I’ve found it challenging to make close friends.
“I’ve read a ton of self help books, done loads of exercises to help me figure out the work I love and how to manage my finances. I’ve even meditated for many years. I hope you’ll understand this: I thought I was listening to God/The Universe (or some form of higher guidance) when I designed my work, thinking it fit me from the inside out.
“I just don’t know what to do. I’ve tried everything I know to make money. I am feeling angry, upset, and disillusioned.
“I want to be of service and support my family and I just don’t know how.”
Wow, what do you do in a situation like this? Jillian tried all kinds of practical steps to make her business viable.
My insight: It sounds like the key issue Jillian was facing had to do with money, not business or therapy skills. My suspicion was that she was holding herself back with some attitudes and behaviors of underearning. In other words, not living up to her financial potential, which could be limitless.
My recommendation: I asked Jillian to check out Underearners Anonymous.
Underearners Anonymous (UA) is a Twelve Step fellowship of men and women who have come together to help themselves and one another recover from underearning. Underearning is many things, not all of which are about money. While the most visible consequence is the inability to provide for one’s needs, including future needs, underearning is also about the inability to fully acknowledge and express our capabilities and competencies. It is about underachieving, or under-being, no matter how much money we make.
The tools of UA include, and reinforce, the tried and true tools of recovery provided by the Twelve Steps (like in Alcoholics Anonymous and other similar “Anonymous” programs). Members of UA also utilize additional tools – both individually and with partners – to support taking action that will create lives
that are full, prosperous, and grounded in serenity.
Once Jillian started attending UA meetings, she began to realize that one of the biggest blocks to her success was the shame she carried about underearning.
Unfortunately, shaming ourselves does not create an incentive for us to improve our circumstances. Shame may make us work harder on the outside, rather than looking inside to enhance how we treat ourselves. Shame is paralyzing.
Once she began attending Underearners Anonymous meetings (they offer both in person meetings and telephone meetings), Jillian released the shame she had been feeling about her financial situation. She had the courage to see the difficult ways she treated herself. With the help of others in her meetings, she began to feel better about herself and found UA to be a supportive fellowship with a structure and practices to help her regain a sense of her own value. Slowly but surely, she’s been feeling better about herself. In tandem, her earning has been steadily increasing.
So if you’ve been doing the work you truly love, but the money is just not following, I encourage you to check out Underearners Anonymous. The people who are part of this totally volunteer organization may just be the way for you to make a positive change.
Committed to your abundance,

PS – If you’re not doing what you love, let’s change that, soon! Join me January 13-15, 2012, for the “Crafting Careers That Truly Fit” workshop, where you can plan your career future in a hot tub on the Pacific Ocean. And if you register by January 1, 2012, you’ll get $325 in bonus goodies from me! So check out the workshop, now!
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